One of the participants in our roadshows made the following reflection:
"The concept "Active aging" must be incorporated into the concept of Corporate Social Responsibility (CSR). In this way it would come to be part of a subject that has been trying to make its way forward for many years. In my opinion, the reason why CSR has not been implemented with force yet is that no powerful economic studies have been carried out to defend it. Companies already fulfill a very important mission, namely to create wealth and generate employment. Any other functions and roles to be played by companies must be explored from a cost / benefit perspective".
We have a couple of questions with relation to this reflection:
1) Do you know any example of a company approaching active ageing through a CSR lens?
2) Do you know any available cost/benefit study appraising the implementation of active ageing measures (even if these measures have not been approached as 'active ageing' initiatives)?
Mariano & Pilar